I tell stories. I see things as they aren’t.
Let me put your thoughts into words.


I am an award-winning writer working with individuals and organisations in various industries to produce first-rate content of many kinds.
I am the founder and Editor of REORIENT, an acclaimed publication celebrating contemporary Middle Eastern arts and culture. I have also contributed to other high-profile publications, such as Columbia University’s The Columbia Journal (of which I served as the Guest Editor in 2016), Forbes, The Guardian, the BBC, The Economist, i-D/Vice, Aesthetica, Artsy, Christie’s, Encyclopaedia Iranica, Harper’s Bazaar Art Arabia, and The Cairo Review of Global Affairs, been interviewed by news outlets like Newsweek (which has referred to me as a ‘leading figure in the art world’), PRI, The Art Newspaper, and the CBC, and seen my articles translated into Persian, Arabic, Italian, Russian, and Chinese, amongst other languages.
Written content (e.g. articles, essays, and reports), editorial consulting, copywriting, and branding and social media strategies are only some of the services I have to offer.
In 2015, I was granted an International Award for Art Criticism (IAAC) by London’s Royal College of Art. As well, I have been mentioned and recognised by such institutions as the V&A Museum, the Aga Khan Museum, the Courtauld Institute, LACMA, and Art Dubai, in addition to fashion brands like Pull & Bear and 18 Waits, and technology firms including Apple and Microsoft.
I am also the author of a new translation of Omar Khayyam’s Robaiyat, a foreword to Mahdi Ehsaei’s Afro-Iran, Coming Down Again, With My Head in the Clouds and Stars in My Eyes, and Lovers of Light.


MSc. in Management
Cass Business School, City University London (2010)
Schulich School of Business, York University, Toronto (2009)


International Award for Art Criticism (IAAC)
Royal College of Art, London (2015)


Content production
Social media